Sponsorship roundup
By Adnews Staff
Financial group Desjardins Group has renewed its agreement with Tennis Canada to sponsor the Rogers Cup women's tournament for another three years. Desjardins became the official financial institution of the event in 2004. As part of the agreement, the company will have a presence on the main court, will present the live scoring on the Rogers Cup website, organize a number of promotions and install two automatic teller machines for the spectators. "This tournament fits perfectly into our strategy for positioning the Desjardins brand outside of Quebec, particularly with a targeted group such as the audience for The Rogers Cup in Toronto," said Desjardins president Alban D'Amours.
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