Mentholatum breaks In Your Face campaign for Oxy
By Adnews Staff
Mentholatum Canada has released a new advertising campaign for it Oxy line of skin care products. The national campaign, called "In Your Face," includes television, print and online advertising, plus sponsorships, sporting event promotions and a new website. Additional support will take the form of a contest called "Win Your Face Off." The campaign was developed by Wave Communications of Toronto. Public relations are being handled by Dasko Communications of Toronto. "We are very excited about the launch of our new campaign," said Kara Hale, Oxy brand manager at Mentholatum Canada. "We feel that Wave has created an effective campaign that is going to build awareness and trial for our core target."
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