CANUCKS AD PUSH
By Adnews Staff
Glennie Stamnes Strategy is trying to put bums in the seats for Vancouver Canucks games. The Vancouver agency launched a radio, TV and print campaign last week focusing on season ticket sales and the NHL team's move to General Motors Place for the 1995/1996 season. The ads give reasons why hockey fans should take advantage of the team's move. Glennie Stamnes was given the business without a review in April because "it has a proven track record in sports marketing coupled with expert creative abilities, making the agency a perfect fit for us," customer sales and service director John Rocha says in a release.
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