DONER GETS HUNT-WESSON
By Adnews Staff
Doner Schur Peppler walked away with the Hunt-Wesson Canada account earlier this month. The Toronto agency beat out two other shops because "it's a unique kind of agency with both the marketing skills and creative fire-power to deliver short-term results while building long-term brand loyalty," vice-president and general manager Bob Millar says in a release. D'Arcy Masius Benton & Bowles of Toronto had the account for almost 10 years when it resigned from the business late last year. Hunt-Wesson brands include Healthy Choice, Orville Redenbacher popcorn and Hunt's sauces and tomato products.
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