SPORTS ONLY SAYS IT'S THE ONLY GAME IN TOWN
By Adnews Staff
Bryant, Fulton & Shee Advertising of Vancouver launched a campaign this month for the Vancouver weekly newspaper called Sports Only. Transit shelters, posters and radio are being used to give the athletic paper an "irreverent, edgy and opinionated" character, says the agency. The ads headlines are "Voodoo, Magic and Devils. Covered Religiously. Sports Only. The Only game in town" and "Masked Men, Razor Sharp Blades and Sudden Dealth. For fans with ice in their veins. Sports Only. The Only game in town." Sports Only was launched last October by Toronto Sun Publishing Corp.
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