MOLSON WINNERS GOING TO STANLEY CUP
By Adnews Staff
Molson Breweries is sending Canadian and Canadian Ice drinkers to the NHL Stanley Cup finals. The company launched a national contest earlier this month that will take four winners, each with two guests, to every game of the finals. The prize includes prime seating at each game, airfare, first-class accommodation and $5,000 in spending money. The road trip could last up to 16 days. There will be one winner from B.C./Alberta, one from Manitoba/Saskatchewan, one from Ontario and one from Atlantic Canada. In B.C. and Alberta, instant win tickets are in cases of Canadian and Canadian Ice. In the rest of the country, the cases contain NHL instant win posters. National radio and print advertising for the contest began April 1. It was created by Encore Encore Strategic Marketing of Toronto.