CMC LAUNCHES PR CAMPAIGN
By Adnews Staff
Spectrum Public Relations is letting Canadian businesses know what the Canadian Management Centre is. Spectrum launched a national PR campaign earlier this month for CMC, an affiliate of U.S.-based American Management Association International. Both CMC and its parent are not-for-profit educational organizations run by private individuals. They hold training seminars and conferences for businesses. This is the first time the CMC has used a PR agency. It used to handle the task in-house but the workload became too much to handle, agency account executive Susanne Luby told Adnews this week. Spectrum won the business in February in a competition with three other agencies.
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