Volkswagen begins Touareg magazine campaign
By Adnews Staff
Palm Arnold Communication of Montreal has created a new French-language magazine campaign for Volkswagen to promote the Touareg sport utility vehicle. Two of the three ads will begin running now. The third will be released in the fall. The first ad shows a kayak balanced on the hood of a Touareg, which is crossing a stream. The copy describes the vehicle's suspension, engine and four-wheel drive. The second ads shows a goat riding in a Touareg up a hill. This execution promotes a safety feature of the vehicle that prevents it from rolling backward on inclines. The third ad will show a man riding the back of a Touareg like a dog sled to illustrate its winter handling.
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