Molson breaks campaign for Kick
By Adnews Staff
Molson released a television commercial yesterday for its new product Kick, a lager containing essence of guarana. The ad, which is airing nationally, was created by Taxi. It consists of a montage of short clips of various people kicking various objects while rock music plays in the background. The campaign also includes radio advertising, retail displays, promotions in bars and restaurants and a website at <http://www.molsonkick.com>. "This revolutionary new brew establishes Molson as a clear leader in innovation and this ad delivers a relevant and fresh expression that fits the brand's true originality," said Gino Cantalini, vice-president of innovation at Molson Canada.
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