Octagon Canada opens in Toronto
By Adnews Staff
New York-based sports and entertainment marketing agency Octagon has opened a branch in this country called Octagon Canada in association with Toronto agency Mercury Marketing. Mercury is a sponsorship and events agency that specializes in Olympic Games marketing. Kim Smither, the head of Mercury, will become managing director of Octagon Canada. "The addition of [Octagon's] resources, experience and creative talent will enhance and expand our ability to service our clients both in Canada and globally," said Smither. The firm, which will also operate in Vancouver, will seek to attract new clients in relation to the 2010 Vancouver Games. "For Octagon, this represents an ideal opportunity to expand our reach with an already successful agency in Toronto," said Octagon president Rick Dudley. Octagon is owned by The Interpublic Group.