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Launch hires two

By Adnews Staff

Launch! Brand Marketing of Toronto has appointed Ron Caughlin general manager. He will provide direction for the company and its three divisions: Gear, Idea and Promotions. Caughlin was most recently vice-president of marketing at Dairy Queen Canada. He has worked at BBDO and Cossette. Steve Medcalf joined the firm as senior client services manager. He will be responsible for delivery from Launch's three divisions. He was previously director of brand integration at TrojanOne.

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