Apex Public Relations creates food and beverage division
By Adnews Staff
Apex Public Relations of Toronto has created a new division called Fresh that will focus on PR for the food and beverage industry. Apex clients in this sector include Kellogg Canada, Butterball, Maxxium, Coca-Cola, the American Peanut Council, the California Cling Peach Board and Tetra Pak Canada. Apex has also created a group called the Fresh Advisory Board to provide perspective on the food and beverage industry. The board consists of author and TV host Christine Cushing, registered dietitian Sue Mah, and registered dietitian and media personality Isabelle Huot. "Whether you're launching a new product, reviving an old one, or just working on getting consumers to notice you, Apex is committed to building and sharing our industry knowledge and expertise and, ultimately, creating effective PR campaigns that will impact the bottom-line," said agency president Pat McNamara.