Mobile Computing Corporation retains Maverick
By Adnews Staff
Maverick Public Relations of Toronto has been appointed North American PR agency of record by Mobile Computing Corporation, also based in Toronto. MCC sells mobile workforce automation products. The company hired Maverick in December after a competitive review involving an unknown number of agencies. Maverick will provide PR counsel, media relations and analyst relations. The agency will also create a speakers bureau program and a customer testimonial program. "We are one of the best kept secrets in mobile workforce automation," said Gary Jarosz, MCC's senior vice-president for sales and marketing. "Maverick's deep understanding of technology and industry acumen will put us squarely on the North American map." The assignment will begin with event management for MCC's participation in the upcoming NEXPO 2005 conference for newspaper executives in March in Dallas, TX.