RareMethod buys Media Calgary
By Adnews Staff
Calgary-based interactive marketing firm RareMethod has purchased Media Calgary, a media planning and buying agency, for an unknown sum. "We were impressed with Media Calgary's experience with both internet and traditional media planning, buying and management," said RareMethod president Roger Jewett. "Integrating Media Calgary and its client base will have an immediate bottom line impact. Media Calgary's expertise in interactive marketing and internet and traditional media buying further strengthens our breadth of marketing services." Media Calgary's principal Nigel McEathron and its two other employees have been hired by RareMethod.
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