Toronto Star runs first front page ad
By Adnews Staff
The Toronto Star ran the first front-page ad in the newspaper's history on Jan. 16 in its newly redesigned Sunday edition. The placement of the CIBC ad was negotiated by ZenithOptimedia, a division of Publicis Canada. "The desire to break the rules and to do what hadn't been done before was a way of achieving our client's goals," said ZenithOptimedia president Sunni Boot. "The Star is a tradition in itself and is one of the last newspapers to offer the highly coveted front page position."
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