Monster.ca moves all advertising to Bos
By Adnews Staff
Job search website Monster.ca has consolidated its advertising account at Bos Advertising of Montreal. Bos was assigned the branding portion of the company's business-to-business account in July 2004. The agency will now handle consumer advertising as well. This work was previously done by Arnold Worldwide. "Our organization's rapid growth has made it necessary to review our business processes and streamline our operations. Consolidating the bulk of our ad business with one partner is going to help us deliver a stronger, more unified brand", said Gabriel Bouchard, general manager of Monster.ca. Bos will service the account from Montreal and Toronto. Public relations for Monster.ca remain at Porter Novelli Canada.
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