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Yorkdale Shopping Centre retains M2 Universal as media agency

By Adnews Staff

Media agency M2 Universal, a division of Toronto-based MacLaren McCann, has been retained as media agency of record by Yorkdale Shopping Centre of Toronto. The agency is now responsible for the mall's media planning and buying. "We've selected M2 Universal with confidence and excitement," said Jai Lee, director of marketing at Yorkdale. "They demonstrated an amazing level of creativity in their award winning approach to media planning."

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