Grey Power Insurance Brokers prepares television campaign
By Adnews Staff
Grey Power Insurance Brokers of Stoufville, ON has hired Toronto-based Northern Lights Direct Response Television to create a new campaign aimed at mature Canadians. The 60- and 30-second television commercials will promote the company's car, home, travel and health insurance products for Canadians over 50 years of age. "We want mature Canadians to know that there is an insurance provider that understands and is dedicated to their needs," says Grey Power president Ron Griffiths. "Direct response television has proven to be a very cost-effective way of marketing insurance," said Northern Lights president Ian French. "We are confident it will perform well for Grey Power." The campaign will begin in mid-March.
« Back Next »
Comments
blog comments powered by Disqus