Porter Novelli Canada wins Cybertip.ca public relations account
By Adnews Staff
Child Find Manitoba has hired Porter Novelli Canada of Toronto to oversee public relations for a website called Cybertip.ca. The site is a place where the online sexual exploitation of children can be reported. The agency will work to raise awareness of the site and its function. Porter Novelli won the account in a competitive review involving an unknown number of firms. "Porter Novelli's team is a perfect fit for what we are looking to accomplish with Cybertip.ca," said Lianna McDonald, executive director of Child Find Manitoba. "They have solid expertise with media relations, event management and an excellent understanding of cause-marketing, all very important for our campaign this year."
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