Yak Communications begins VoIP campaign
By Adnews Staff
Toronto-based telecommunications provider Yak Communications has begun a marketing program to promote a new service called WorldCity VoIP. The service provides voice communications over high speed internet connections. The campaign will include television, radio, print, direct mail, free-standing insert, internet and billboard advertising. The company will also conduct referral and affinity programs as well as contests during this initiative. At press time, it was unknown what agencies, if any, are involved in this campaign. Public relations for Yak in Canada are handled by The Communications Group.
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