Mothers Against Drunk Driving conducts out-of-home campaign in Toronto
By Adnews Staff
Public awareness group Mothers Against Drunk Driving is conducting an out-of-home campaign intended to remind Toronto drivers not to drive after drinking. Three downtown Toronto property owners have sponsored the installation of large banners on three street corners. The banners are located on the sides of buildings at Simcoe and Front, Adelaide and Widmer and Mercer and Blue Jays Way on properties owned by Northam Realty Advisors, James Moto Enterprises and b. "We are very pleased to be working with these concerned businesses," said MADD Canada CEO Andrew Murie. "We want to deliver our message to Canadian motorists in as many ways, as frequently as possible. To have our name displayed in these high-traffic areas of the city is very important. This partnership is of tremendous benefit to delivering the important message to drive sober." The signs were erected by Icon Digital Productions. The campaign, which began during the holiday season and will continue until late March, is being managed by Abcon Media.