Mijo forms alliance with TNS Media Intelligence
By Adnews Staff
Toronto-based Mijo has signed an exclusive agreement with TNS Media Intelligence of New York to sell that company's Canadian television commercial monitoring services. TNS monitors commercials, promos, public service announcements, programs and video news releases in the US and Canada. Mijo, a broadcast distributor of TV and radio ads, will market the service under the name BVS Canada. "This alliance enhances our BVS presence in Canada," said Steven Fredericks, president TNS. "With Mijo, we are able to reach a wider base of advertising and marketing professionals who require timely, accurate verification of messages broadcast on Canadian television."
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