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McCarthy hired by Optimum

Tara McCarthy has joined Optimum Public Relations of Toronto as vice-president of marketing communications. She will be responsible for the General Mills account and new business. She will also lead the marketing communications practice. Most recently, McCarthy has been handling the community projects of basketball player Vince Carter. She also spent six months doing international media relations for the Market Ontario initiative of the federal Ministry of Economic Development and Trade. Prior to that, McCarthy worked at Maple Leaf Sports and Entertainment, managing communications for the Toronto Maple Leafs, the Toronto Raptors and the Air Canada Centre.

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