Maverick wins PlayStation public relations account
By Adnews Staff
Sony Computer Entertainment Canada has appointed Maverick Public Relations of Toronto its PR agency of record. The agency won the account in a competitive review conducted in December that involved an unknown number of additional firms. In its new capacity, Maverick will promote the Sony PlayStation video game console in Canada in association with Toronto-based Segal Communications, which has held the advertising side of this account for nine years. "The Maverick team showed passion for the home entertainment industry and an inherent ability to connect with consumers," said Ian Jackson, director of Sony Computer Entertainment Canada. "Maverick's expertise is evident in the work they have done with other clients and we are confident they can help us achieve our goals."