New president at Genesis Media
By Adnews Staff
Genesis Media of Toronto has appointed Annette Warring president. Warring has spent the last eight years at MPG Maxxmedia, most recently as executive vice-president and managing director. Prior to that, she worked at Genesis for four years on accounts including McDonald's Restaurants and the Government of Canada. She got her start in the media business at Vickers and Benson Advertising. "We have made a concerted effort to invest heavily in some of the best talent in this country," said Genesis CEO Bruce Claassen. "The arrival of Annette furthers adds to what I believe is an unprecedented level of media leadership we bring to our clients." "We're really at a turning point in the industry," said Warring. "At one end of the spectrum, media buying is threatened with becoming a commodity. At the other end, clients are asking for innovation, smarter thinking, nimbler ideas, greater flexibility and tangible expertise and mechanisms for helping them use media to drive their business success."