ARMADA WINS BFGOODRICH ACCOUNT
By Adnews Staff
Armada of Montreal has won the national advertising account of BFGoodrich Tires. The agency was invited to participate in a review that involved an unknown number of contenders. "Armada set itself apart by its knowledge and understanding of our target, their insightful recommendations and the excellent team approach taken for their presentation," said Céline Messiha, marketing communications manager at BFGoodrich. At press time, no further details regarding the review or Armada's assignment were available.
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