MAXXIUM PROMOTES ABSOLUT RASPBERRI
By Adnews Staff
Maxxium Canada has begun distributing a new flavoured vodka called Absolut Raspberri. The berry-flavoured drink comes in a red bottle and is aimed primarily at young adults. "Raspberri's strong, true shade of red refers to the passionate intensity and ripeness of the raspberry taste, while the grey lettering underlines its sophisticated, grown-up appeal," said Maxxium national marketing manager Holly Wyatt. The vodka is being promoted with national magazine advertising and regional magazine advertising in Ontario, BC and Alberta. Outdoor ads are also being used. The campaign, created by TBWA/Toronto, will continue through the holiday season. Absolut is produced by V&S Absolut Spirits.
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