DOUBLECLUTCH BUYS LOOK TWICE
By Adnews Staff
Doubleclutch Communications of Toronto has purchased Look Twice Media, an outdoor advertising company specializing in large formats. The deal includes an inventory of 15 locations in downtown Toronto. Look Twice president David Ezeard will join Doubleclutch as vice-president of media operations. "The acquisition adds a great roster of high-traffic media locations to our current offerings and provides another avenue for clients to reach influential young Canadians," said Doubleclutch president Michael Budd. Doubleclutch develops urban and Web-based marketing aimed at 18- to 40-year-olds. Its clients include Honda, McDonald's, Toshiba, Nike, Toyota, and Lavalife. The company plans to expand its operations to Vancouver within six months.