CMA TO CONDUCT INTEGRATED BRANDING COURSE
By Adnews Staff
The Canadian Marketing Association has created a new course on integrated branding as part of its marketing certificates program. The 13-week course will begin on Feb. 23 in Toronto. It will be taught by Mary Newman, president of Brand 360. According to the association, the course will help participants understand the key elements of a strong brand strategy. The educational program also includes courses in electronic marketing, advanced marketing, integrated branding and direct marketing.
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