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MINHAS CREEK BREWING PROMOTES MOVE INTO MANITOBA

Minhas Creek Brewing of Alberta will begin selling four types of beer in Manitoba next week, backed by a multi-media advertising campaign. The four-year-old company will distribute Minhas Creek Classic Lager, Tundra Ice Lager, Titan 69 and Double Axe Extra Strong Beer from a new office in Winnipeg. Promotion will consist of a television campaign featuring company president Manjit Minhas describing the advantages of beer in cans rather than bottles. The ads will air on CTV, A Channel, Global, CBC and CLT in Manitoba for two months. Print and radio advertising will follow. At press time, it was unknown whether any agencies are involved in this campaign.

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