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CADBURY RELEASES TRIDENT COMMERCIAL

By Adnews Staff

Cadbury Adams has released a new 15-second television commercial for Trident Gum and its Web site <http://www.tridentgum.ca>. The ad was produced by J. Walter Thompson and Loopmedia. The ad describes the gum as an "Amazing Taste Adventure." It uses a two-dimensional animated spokescharacter and a combination of 2D and 3D graphics and photographs of the products. The ad is currently airing nationwide.

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