BASF CONSOLIDATES WITH QUARRY
By Adnews Staff
BASF Canada has consolidated the account for its agriculture division at Quarry Integrated Communications of Waterloo, ON. The agency had previously worked on the account with Marketing Communications Group of London, according to Alan Quarry, president of the agency. Both incumbent firms participated in the review when BASF decided to consolidate. Quarry will handle advertising development and placement, public relations and special events work for BASF's herbicide, fungicide, insecticide and seed treatment product lines. Customer relationship strategy and direct contact initiatives will continue to be handled by The Kenna Group of Toronto.
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