FINGERPRINT COMMUNICATIONS CREATES TWO PUBLIC EDUCATION CAMPAIGNS
By Adnews Staff
Fingerprint Communications of Toronto has recently created two public education advertising campaigns for the Region of Peel's Health Department. One campaign focuses on childhood obesity. The first phase of that effort, intended to raise awareness of the issue, broke on April 5. The creative displays a hamburger next to a triple hamburger. The copy reads, "Childhood obesity has tripled in Canada since 1981." The ad is running on transit shelters, in community newspapers and on mall posters. The campaign will run for two years. A second phase, more educational in nature, will begin this fall. The third phase will suggest social changes when it takes place next year. The second campaign created by Fingerprint is intended to increase awareness of Peel Region's new smoke-free bar by-law which will go into effect on June 1. It uses copy such as, "Soon, that expensive perfume you're wearing might start working," and "Soon, making eye contact will be much less painful." The advertising includes washroom posters in bars, cinema slides and mall posters. The campaign originally began running in cinemas last November. Last month Cancer Care Ontario hired the agency to expand the campaign throughout the Greater Toronto Area using radio ads. Mall posters and washroom advertising broke in early April. The campaign will run for one month on radio and two months in malls and bars.