CANADA'S WONDERLAND BEGINS 2004 CAMPAIGN
By Adnews Staff
Amusement park Paramount Canada's Wonderland, located in Vaughan, ON, has begun an advertising campaign called "Best of Hollywood Entertainment. Now Playing." The campaign was created by ACLC Advertising of Toronto. The creative promotes the park's rides and the live shows based on Paramount movies "Lara Croft: Tomb Raider" and "Titanic." Television, cinema, newspaper, transit shelter, magazine and radio advertising is running in southern Ontario. According to the company, this year's media spend is twice that of last year in order to promote the Hollywood theme and to rebuild attendance lost during last year's SARS outbreaks and blackout.
« Back Next »
Comments
blog comments powered by Disqus