DAYS INNS READIES SHREK PROMOTION
By Adnews Staff
Toronto-based hotel chain Days Inns - Canada will run a promotion called "Shrek - Are We There Yet" from May 15 to Aug. 31. The promotion will coincide with the release of the film "Shrek 2" on May 21. During the promotion, Days Inns properties in Canada will offer Shrek-themed rooms. Children who stay at a Days Inn this summer will receive a gift package. Baskin-Robbins will distribute "buy one, get one free" ice-cream cone coupons in these rooms. The chain will also run an in-store contest from April 30 until June 30 for a weekend for four in a Shrek-themed room at any Days Inn in Canada. Famous Players will offer special concession packages that will include coupons for stays in Shrek-themed rooms. The hotel will also hold an online contest for a trip for four to Universal Orlando Resort in Florida. Other promotion will include a 15-second television commercial on YTV, Prime and W Network, ads in Famous Players theatres, radio ads and print creative in family-oriented publications. The concept for the Shrek promotion was developed by Days Inns - Canada. The television, radio and print advertising, as well as the collateral materials, were created by Segal Communications of Toronto.