WATT HIRED BY GIGANTE FOR RE-BRANDING ASSIGNMENT
By Adnews Staff
Mexican retailer Gigante has hired Toronto-based design consultancy Watt International to handle a re-branding campaign. Gigante chose Watt in a North American review of an unknown number of companies. The re-branding program will aim to strengthen Gigante's position in the retail industry. It will be implemented in all the retailer's 102 stores in Mexico.
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