HEWLETT-PACKARD, PROJECT GREENLIGHT SPONSOR DIGITAL PHOTOGRAPHY CONTEST
By Adnews Staff
Hewlett-Packard has begun a worldwide digital photography contest in association with Project Greenlight. as part of its "You +hp" international advertising campaign. Called "You Take Five," the contest will award the winner with a position as an on-set photographer for a Project Greenlight film. The winner will also receive a walk-on role in the movie and have their photo essay used in a Hewlett-Packard ad. Entrants must submit five digital pictures that tell a story. In May, five finalists from various regions of the planet will be selected. The finalists will receive a trip for two to the premier of the next Project Greenlight movie. From the five finalists, Hewlett-Packard will determine the grand prize winner. In Canada the contest is being promoted with a public relations campaign from Hill and Knowlton of Toronto. The overall advertising campaign was created by Goodby, Silverstein & Partners and Publicis.