ALBERTA DISTILLERS APPOINT VENTURE AOR FOR FOUR BRANDS
By Adnews Staff
Calgary-based Alberta Distillers has appointed Venture Communications, also of Calgary, agency of record for four of its brands: Banff Ice Vodka, Alberta Springs Canadian Rye Whisky, Alberta Premium Canadian Rye Whisky and Alberta Pure Vodka. Venture will handle the marketing planning and implementation for these brands nationally. The agency won the account in an informal review process. Alberta Distillers had previously used several agencies on a project basis.
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