TOURISM TORONTO PICKS ARNOLD WORLDWIDE
By Adnews Staff
Tourism Toronto has appointed Arnold Worldwide Canada its new marketing communications agency. Tourism Toronto is the city's sales and marketing agency. The agency search was part of a plan by Tourism Toronto to "redefine their approach to marketing the Greater Toronto Area as a visitor destination." Arnold will work for various member tourism organizations to develop marketing and communications campaigns. Those efforts will be part of an effort to renew the city's tourism industry, according to Tourism Toronto.
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