CIBC ADVERTISES INSURANCE
By Adnews Staff
The Canadian Imperial Bank of Commerce is unveiling its first television ad campaign for term life and travel medical insurance today. The first spot will air tonight during a Toronto Blue Jays game. The $2-million national ad push is being handled by Padulo Integrated of Toronto, CIBC's agency for all divisions. Print, radio and direct mail were used previously. CIBC says it is the first bank to sell and underwrite term life and travel medical insurance. Its insurance division, started up two years ago, also sells car insurance.
« Back Next »
Comments
blog comments powered by Disqus