XEROX NEW PRODUCT
By Adnews Staff
U.S.-based Xerox The Document Company introduced a new product to its multifunction family called the Document WorkCenter Pro 610. Targeting mid-sized businesses, the machine acts as a fax, a color laser printer and a scanner. All these functions can be operated at the same time. Advertising for the Pro 610 will use print, radio and direct mail, but a schedule hasn't been set. Yet to been determined is U.S. ads will be localized for Canada, or if Canada will create its own ads. Young & Rubicam's San Francisco office is Xerox's agency in the U.S., while the agency's Toronto office has the Canadian account.
« Back Next »
Comments
blog comments powered by Disqus