ALCHEMY WINS MAGMA ACCOUNT
By Adnews Staff
Toronto-based Alchemy Public Relations has been appointed agency of record for Magma Communications, an Ottawa-based provider of Internet and services. Magma had been handling its PR internally. According to the Alchemy, when the company opened an office in Toronto it began looking for an agency in that city. Alchemy was invited to pitch for the account in a review conducted by Magma late in the summer. Alchemy will create a communications strategy for Magma aimed at businesspeople in the Greater Toronto Area.
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