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FUJIFILM BEGINS FINDING NEMO PROMOTION

Fujifilm Canada and Walt Disney Pictures have begun promotion related to yesterday's release of "Finding Nemo" on home video. Until March 31, 2004, customers will receive a discount on the film when they purchase certain Fujifilm products at the same time. Customers can also mail-in to receive a "Finding Nemo" QuickSnap Waterproof single-use camera. The promotion is running nationally in mass merchant, drug and food stores. It is being promoted with merchandising, coupons, special packaging and retail flyers. The materials carry the tagline "What a Find!" The creative and in-store materials were developed by Onyx Marketing Group. Public relations for Fujifilm are handled by APEX Public Relations.

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