MCALPINE GROUP GAINS THREE ASSIGNMENTS
By Adnews Staff
McAlpine Group of Chilliwack, BC has been appointed marketing communications agency of record for Squamish Credit Union. The agency will execute a brand strategy and 52-week marketing calendar for the credit union in 2004. McAlpine and its associated firm K1 Marketing have been hired by Legacy Wine Clubs of Napa Valley, CA to handle branding and technology development for its Web site. McAlpine is handling project management, online branding, site architecture, functionality and overall design. K1 is handling database development, e-commerce functions, order fulfillment and supply-chain integration. Construction of the site, located at <http://www.legacywineclubs.com>, has already begun. British Columbia-based Mount Lehman Credit Union also retained McAlpine last month to produce new member communications and marketing materials. The agency has worked for the institution for two years.