SHEPHANSKY MEDIA JOINS GENESIS MEDIA GROUP
By Adnews Staff
Shepansky Media of Vancouver and Genesis Media Group of Toronto have merged in western Canada. The operations of Shepansky are being combined with those of Genesis Media in Vancouver to form a company called Genesis Shepansky Media. According to Bruce Claassen, president of Genesis Media, the deal is based on an exchange of equity. The new firm will be led by Shepansky Media founder Roxanne Shepansky, who will also become a partner in Genesis. Its clients will include A&W restaurants, Safeway Canada, The BC Egg Marketing Agency, Canadian Mortgage and Housing Corporation, the BC Automobile Association, Coast Capital Savings, Okanagan Spring Brewery, Mr. Lube, the BC Government and Toyota B.C. Dealer Group. The merging process will take place over the next two months.