HOLMES & LEE CREATES CAMPAIGN FOR ICEBERG MEDIA
By Adnews Staff
Holmes & Lee of Toronto has created a campaign for Internet audio service Iceberg Radio.com intended to generate awareness of the company. The agency has developed new branding materials and a new communications strategy for the firm, aimed at consumers and agency personnel. The campaign uses the tagline "250 stations, one dial," together with the image of a tuning dial. A 13-week consumer campaign is airing on several digital and analog specialty television channels. An email campaign to agency staff invites them to visit a new Web site at <http://www.agencyradio.com>. The site contains descriptions and sample of Iceberg's services. Iceberg Radio is about to institute several changes to its services, including targeted, genre-based content, plus enhanced advertising, promotional and contest initiatives. An ongoing trade campaign is also planned.