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NEWAD BEGINS STADIUM ADVERTISING

By Adnews Staff

Montreal-based NewAd has begun selling advertising in the washrooms of three Canadian stadiums: Air Canada Centre in Toronto, General Motors Place in Vancouver and Skyreach Center in Edmonton. Under the terms of the agreements with each venue, NewAd will share the advertising spaces in the washrooms over a period of time. NewAd will also have to abide by certain exclusivity rights granted by each stadium to sponsors and advertisers.

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