LE BARREAU DU QUEBEC PROMOTES LEGAL INSURANCE
By Adnews Staff
Le Barreau du Quebec, a professional organization that represents lawyers in Quebec, has begun a campaign to convince Quebecers of the benefits of legal insurance. The campaign was created by Palm Publicité Marketing of Montreal. A television commercial, a print ad and Internet banners began running last week and will continue through the fall. Palm has also produced flyers and countertop displays. The campaign materials include the address of the <http://www.assurancejuridique.ca> Web site about legal insurance. The ads also display a toll-free number. Legal insurance is aimed at people with low or average incomes. It is intended to cover the cost of legal representation, should it ever be necessary to the client, through the payment of a monthly fee. Providers of legal insurance in Quebec include La Capitale General Insurance, Dale Parizeau LM, Canadian Union, Allstate, Aviva Traders, Federated Insurance Company of Canada and the Missisquoi Insurance Company.