B3 BRANDS BREAKS NATIONAL RADIO CAMPAIGN
By Adnews Staff
B3 Brands of Richmond Hill, ON is running its first national radio advertising campaign this month. The campaign was created by Larter Advertising of Aurora, ON to increase awareness of the Viper brand of power tools. The advertising also promotes the availability of these tools in various retail chains. The thirty-second ads are airing in Vancouver, Calgary, Edmonton, Toronto, Montreal, Moncton and Halifax. They use the tagline "Empowering the Do-It-Yourselfer." Public relations for B3 are handled by What If What Next of Toronto.
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