ARMADA, TORCHIA HIRED BY SODISCO-HOWDEN
By Adnews Staff
Armada and Torchia Communications have been reatined by Sodisco-Howden Group of Montreal to introduce the Ace hardware banner in Quebec. Sodisco-Howden adopted the name last month. It is now converting its 40 Ferplus and Bâtitout stores in Quebec to Ace Quincaillerie and Ace Matériaux stores. Armada has created a regional advertising campaign for the transition period that includes fliers, radio ads and store launch activities. Torchia has developed a public relations program to generate awareness and position the new identity. Armada was hired because the company has done work for Sodisco-Howden before. Torchia was retained on a referral from Armada.
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